Reading Books

Reading Books

Jobs to be Done: Theory to Practice

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Business Analysis Methodology Book

The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty

Lateral Thinking: Creativity Step by Step

Disruptive Innovation: The Christensen Collection

From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue

Competing Against Luck: The Story of Innovation and Customer Choice

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of

Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data

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