Reading Books
Jobs to be Done: Theory to Practice
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Business Analysis Methodology Book
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The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty
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Lateral Thinking: Creativity Step by Step
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Disruptive Innovation: The Christensen Collection
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From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue
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Competing Against Luck: The Story of Innovation and Customer Choice
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Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
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Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
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