Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business

Marketing Management, Global Edition

Marketing Management, Global Edition

Influencer Paperback – July 31, 2018

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

Jobs to be Done: Theory to Practice

Jobs to be Done: Theory to Practice

Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data

The Power of Understanding People: The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performanc

SPIN Selling

SPIN Selling

Impossible to Ignore: Creating Memorable Content to Influence Decisions

Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Cours

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